The Creative Week is an annual event hosted by the Art Directors Club Switzerland, featuring speeches and exclusive workshops from internationally renowned professionals in the creative industry.

The idea for the event's visual identity was based on the motto of «Story Rules», which was visually represented through an expanding grid that adapted to the given format and ruled over the assigned typography, giving it a particular size and ultimately falling out of the frame. Versatility was a key consideration, as the concept had to be applied to various printed and digital formats. The main campaign poster and eight promotional speaker posters won the award «100 Best Posters Germany, Austria and Switzerland».