«The Fastest Fast Food» is a project that Elise Smidt and I created for the Young Art Directors Club competition, which won gold in the Cyber category in 2021.

The objective was to promote the Mobile Order & Pay function in the McDonald's app and encourage users to try it out. The «MyOrder» function already reduces waiting time, but we took it a step further by gamifying the experience with several mini-games that test your speed and got rid of the waiting time completely.