Migros, a Swiss retailer, needed to update the food ads in their weekly magazine to align with their new branding guidelines. The objective was to create a simpler and more authentic aesthetic for each theme. For the summer issue, the concept involved using a monochromatic cool-toned color palette, complemented by warm lighting and hard shadows to create a clean yet striking base. Subtle imperfections were added in the product styling, while dynamic angles ensured authenticity in showcasing the products. These images were incorporated into a simplified layout, further enhancing the visual appeal of the ads.

The successful summer concept served as the foundation for all subsequent food ads, resulting in a more consistent and appealing appearance while emphasizing the authenticity and freshness of Migros products.