Migros Cosmos was created as a new communication concept that included the rebranding of the Migros Corporate Identity to achieve an outstanding appearance. As a proof of concept, the brief was to create an image world for Migipedia, the Migros community platform, that would implement the new visual language.

To bring this concept to life, six different locations were selected and individual cast members were used to showcase various everyday situations, portraying the authentic visual language while maintaining a unique and recognizable character. These situations were carefully crafted to capture the imperfections of everyday life, giving a relatable and approachable feel to the Migros brand.